Friday, December 3, 2010

May I Have A Deep-Fried Twinkie With That?

How can I resist?  When 4th generation food service patron and acting VP of General Services Ted Whitting III shared a nostalgic tale of working a food concession booth at The Santa Cruz Beach Boardwalk when he was the tender age of seven-
All I could do was wonder what sort of "service" my own household might squeeze outta our own resident eight year old.

Whitting gave such a flowery reminiscence of an era gone by... The pool aptly coined The Plunge was described as a beautiful dance and swim center. The marketing slogan "Santa Cruz- it's cheaper than staying home" described the magical time when The Boardwalk was under the direction of 'Skip' Littlefield circa1927.

Enjoying The Plunge with it's Aeriel acrobatics and seaside culture of fun and fashion. It all sounded so magical. And now, our little amusement park by the ocean is celebrating 103 years of fun in the sun.
The Looff Carousel installed in 1911. Same location as it sits sentry to the entrance of the Boardwalk today and keeps another generation in the saddle as it circles 'round and 'round celebrates a century of service.

Learning of the changes and additions to the boardwalk made me nostalgic for another time. Although the Plunge was filled with sand in 1962, the mini golf course that graces the space can't hold a candle to the sheer glamour and excitement of imagining an evening pool side at the Plunge.

A special thanks to past class member Maggie Ivy '95. Her presentation of Tourism and the industry of promoting our sweet little seaside community kicked off the day. She shared the current strategies behind raking in close to $650M a year. Hint: it's not just a big rake.  Marketing R.O.I was pegged at $10 for every $1 spent. Tourism is key to our community, and the day was as informative as it was fun.

Many Thanks to all of the staff at The Santa Cruz Beach Boardwalk who  made our class experience such a memorable one.